Alibaba To Amazon FBA Step By Step

how to buy from ali baba and sell on amazon

Over the years, I have been asked countless times about the best ways to source products and succeed in the world of e-commerce. One of the most popular and profitable methods is importing products from Alibaba and selling them on Amazon FBA. This strategy has generated a significant income for many sellers, but there’s still some confusion about how it works and whether it’s the right choice for everyone.

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Starting a business by purchasing products from Alibaba and selling them on Amazon can be a lucrative opportunity. With the right approach, you can find a popular product, negotiate a great price, and sell it at a profit on Amazon. Whether you’re a seasoned entrepreneur or just starting out, this guide will provide you with a step-by-step process to help you succeed in Alibaba to Amazon FBA!

From conducting market research and choosing your product to launch your Amazon listing and managing customer service, MyAdvat will cover all the essential steps for success. With its focus on thorough research, communication, and exceptional customer service, this guide will help you navigate the process of Alibaba to Amazon FBA.

Alibaba To Amazon FBA: The Basics

Before diving into the details, let’s establish a basic understanding of Alibaba and Amazon FBA.

Alibaba is the largest online wholesale marketplace in the world. It connects suppliers, primarily from China, with buyers worldwide, allowing them to purchase products in bulk at lower prices. Alibaba offers a vast array of products, from electronics to clothing, making it an ideal sourcing platform for online sellers.

Amazon FBA (Fulfillment by Amazon) is a service provided by Amazon that allows sellers to store their products in Amazon’s fulfillment centers. Amazon then handles the storage, packaging, and shipping of products to customers. This service significantly simplifies the selling process for e-commerce business owners.

The Alibaba-to-Amazon FBA strategy involves sourcing products from Alibaba, shipping them to Amazon FBA warehouses, and selling them on Amazon’s platform.

Why Choose Alibaba To Amazon FBA?

Amazon sellers use Alibaba for a variety of reasons, but the main one is to find suppliers for their products.

There are several reasons why this method is popular among online sellers:

Cost-effective sourcing:

Purchasing products in bulk from Alibaba allows sellers to obtain lower prices. This can lead to higher profit margins when reselling products on Amazon.

Simplified logistics:

Amazon FBA handles storage, packaging, and shipping, reducing the workload for sellers and ensuring a streamlined process for customers.

Access to Amazon’s customer base:

Amazon has a massive and loyal customer base, providing sellers with the opportunity to reach a broad audience.

Leveraging Amazon’s reputation:

Customers trust Amazon, and selling through FBA means benefiting from that trust, which can lead to increased sales and repeat customers.

Should you use Alibaba to purchase Branded Products?

People do not generally consider Alibaba a suitable platform for purchasing branded products because many of these products are protected by intellectual property laws, such as trademarks and patents, and selling them without proper authorization is illegal. Therefore, it is unlikely that genuine branded products would be available for sale on Alibaba at a low price.

While there are some sellers on Alibaba who claim to offer branded products, it is difficult to verify the authenticity of these products. In many cases, the products may be counterfeit or fake, which can result in legal issues for the buyer and damage to the brand’s reputation.

The foundation of a successful Alibaba-to-Amazon FBA business lies in choosing the right products. Here’s how to find them:

Step 1: Conduct Market Research

Before you start buying products, it is crucial to conduct market research to determine the demand and competition for the product you want to sell.

alibaba to amazon fba

Identify your niche:

Focus on a specific market or product category that interests you and aligns with your expertise. This will make it easier to connect with your target audience and establish a strong brand identity.

Evaluate competition:

Study your competitors’ listings, customer reviews, and pricing strategies. This will help you identify gaps in the market and understand what your target audience values. This can be done through various tools like Helium 10, Jungle Scout, AMZ Scout, and many others.

Calculate profit margins:

Estimate the potential profit margin for each product by considering factors such as product cost, shipping fees, Amazon FBA fees, and potential selling price.

Step 2: Choose Your Product

Based on your market research, choose the product you want to sell on Amazon. Look for products that are in high demand and have a low competition level. It is also important to consider the size and weight of the product, as this will impact shipping costs and the fees charged by Amazon.

Step 3: Find a Supplier on Alibaba

Once you have chosen your product, search for a reliable supplier on Alibaba

Start with Keyword Search:

Start your search for a supplier on Alibaba by using keywords related to the product you’re interested in purchasing. This will bring up a list of suppliers who offer products that match your search criteria.

Use the Alibaba search filter:

Filter your search results by selecting “Gold Supplier” and “Trade Assurance.” Gold Suppliers are premium members of Alibaba, while Trade Assurance offers protection for buyers by ensuring on-time delivery and product quality.

Review Supplier Profiles:

Once you have a list of potential suppliers, review their profiles to learn more about their business. Look for information about their experience, their product offerings, and the types of customers they serve.

Check for Verification:

Alibaba verifies its suppliers through its “Gold Supplier” program, so look for suppliers who have achieved this status. Gold Suppliers have undergone a rigorous verification process, so you can be confident that they are legitimate and trustworthy.

alibaba to amazon fba

Compare Prices and MOQs:

Compare prices and MOQs (Minimum Order Quantities): Request quotes from multiple suppliers to compare prices and MOQs. While lower prices are desirable, don’t sacrifice product quality for the sake of cost savings. Striking a balance between price and quality is crucial.

Contact Suppliers:

Once you have selected a few potential suppliers, reach out to them to ask any questions you may have and negotiate the terms of the sale. It’s important to establish a clear understanding of the product you’re purchasing, the price, and the shipping and delivery schedule.

Request Samples:

If possible, request samples from the suppliers to ensure that the product is what you’re looking for. This will also give you the opportunity to test the product and evaluate its quality.

In conclusion, finding a supplier on Alibaba requires some research and due diligence, but with the right approach, you can find a trusted supplier who can provide you with high-quality products at a great price. By following these steps, you can ensure that you are making a smart investment and laying the foundation for a successful business.

Step 4: Place Your Order

Once you have selected a supplier, place your order and negotiate the terms of the deal. This includes the price, shipping costs, and any other specific requirements. Get a written agreement before making payment to ensure that the supplier meets their obligations.

Step 5: Make the Payment on Alibaba

There are several ways to pay suppliers on Alibaba,

Credit Card:

You can make payments on Alibaba using a credit card, such as Visa, Mastercard, or American Express. This is a convenient option for small transactions and provides added security with the ability to dispute charges if needed.

Bank Transfer:

Bank transfers are a common payment method for larger transactions on Alibaba. You can make a transfer from your bank account directly to the supplier’s account.


PayPal is a popular payment method on Alibaba, as it provides added security for both the buyer and seller. With PayPal, you can make a payment directly from your PayPal account, and you have the ability to dispute charges if necessary.

Escrow Service:

Alibaba offers an escrow service, which provides added security for both the buyer and seller. The buyer pays the money into the escrow account, and the payment is only released to the seller when the buyer confirms they have received the goods and they are as described.

In conclusion, there are several payment options available on Alibaba, each with its own benefits and risks. When making a payment, it’s important to consider the size of the transaction, the level of security required, and the processing time. By carefully considering your options, you can choose the payment method that is right for you and your business.

Step 6: Product Labeling and UPC


You will want to ensure that your product is properly branded and labeled with your company name and logo. This helps to establish your brand and makes it easier for customers to recognize your products in the future.


Amazon has strict labeling requirements, so be sure to follow their guidelines to avoid any issues. For example, food products must be labeled with nutritional information and allergen warnings.


Barcodes are an important part of product labeling on Amazon, as they are used to identify your products and track their sales. You can purchase barcodes directly from Amazon or from a third-party provider.

Alibaba to amazon fba


Your packaging should be professional and visually appealing, as it is the first thing that customers will see when they receive your product. You may also want to include additional information about your product or your company on the packaging.


An FNSKU (Fulfillment Network Stock Keeping Unit) is a unique identifier that Amazon assigns to each product in its fulfillment centers. To track inventory and manage shipments, you need an FNSKU for each product you sell on Amazon. Having an FNSKU is important.

Purchasing UPC Codes:

To create a new listing on Amazon, you need to provide UPC codes, which you can purchase from several websites, including GS1 (the original creator of the UPC standard) and other companies that offer them for a fee. Make sure to follow these steps.

Note: Alibaba does not provide UPC or Barcodes!


The cost of a UPC code will depend on the provider and the number of codes you need. Some providers offer bulk discounts for large quantities, so it may be more cost-effective to purchase multiple codes at once.

Code Generation:

Once you have purchased your UPC codes, the provider will generate the codes and send them to you in a digital format. You will then be able to use these codes to label your products.

Code Verification:

Some retailers and marketplaces, such as Amazon, require UPC codes to be verified by GS1 to ensure their authenticity. If you need to verify your UPC codes, you can do so by contacting GS1 directly.

Step 7: Shipping and Logistics from Alibaba to Amazon FBA

Once you’ve selected your supplier and placed an order, it’s time to arrange the shipping of your products from Alibaba to Amazon FBA. There are two primary shipping methods:

alibaba to amazon fba

Air shipping:

This method is faster but more expensive. It’s ideal for lightweight, high-value products or when you need to replenish your inventory quickly.

Sea shipping:

This method is more cost-effective but slower. It’s suitable for bulky, heavy items or when you have more time to wait for your products to arrive.

When arranging to ship, consider the following:

Freight forwarder:

Hiring a freight forwarder can simplify the process, as they’ll handle customs clearance, shipping fees, and paperwork on your behalf. Choose a forwarder with experience shipping from China to Amazon FBA to ensure a smooth process.

Amazon FBA requirements:

Familiarize yourself with Amazon FBA’s packaging and labeling requirements. Your supplier or freight forwarder should be able to help you comply with these regulations.

Customs and duties:

Ensure you understand the import duties and taxes applicable to your products. Failure to pay the correct fees can lead to delays or fines.

Step 8: Prepare Your Amazon Listing

Once the products arrive, prepare your Amazon listing by taking high-quality pictures, writing an informative product description, and determining your selling price. Make sure to comply with Amazon’s guidelines and follow best practices for optimizing your listing, such as using keywords and offering competitive prices.

Step 9: Launch Your Amazon Listing

Launch your Amazon listing and start selling your product. Monitor your sales and adjust your prices as necessary. Consider offering promotions or discounts to attract customers and increase sales.

Step 10: Manage Customer Service

Provide exceptional customer service to build a positive reputation and increase customer loyalty. Respond promptly to customer inquiries and resolve any issues promptly. This will help you to maintain a high level of customer satisfaction and increase your chances of success.

Does Purchasing from Alibaba include any Risks?

There are several risks associated with sourcing from Alibaba:

Quality issues:

One of the biggest risks of sourcing from Alibaba is the potential for quality issues with the products. The quality of the products offered on Alibaba can vary widely, and some suppliers may not be able to meet the quality standards expected by buyers.

Scams and fraud:

There is also a risk of scams and fraud on Alibaba, where fraudulent sellers may offer fake products or take payment without delivering the goods. It is important to verify the legitimacy of the supplier before placing an order.

Intellectual property infringement:

Another risk is the potential for intellectual property infringement, where suppliers may offer counterfeit or unauthorized versions of branded products. This can result in legal issues for the buyer and damage to their brand reputation.

Communication issues:

Sourcing from Alibaba can also present communication challenges, as many of the suppliers are based in China and may not be fluent in English. This can result in misunderstandings or delays in communication.

Shipping and logistics issues:

Finally, sourcing from Alibaba can cause shipping and logistics issues because the products may be shipped from overseas and customs regulations and delays can affect them.

To mitigate these risks, buyers should take steps to verify the legitimacy and reliability of the supplier, such as requesting samples, checking references and reviews, and conducting background checks.

Tips for Success:

    Consider purchasing small quantities of products to test their success before ordering a large quantity.

      Stay up-to-date on Amazon’s policies and best practices to maximize your chances of success.

        Use Amazon’s fulfillment services, such as Fulfillment by Amazon (FBA), to simplify the shipping and handling process.

          Utilize Amazon’s advertising options, such as sponsored products, to increase visibility and drive sales.

            Monitor your competition and adjust your pricing and promotions as necessary to stay competitive.

            Keep in mind that success in the Alibaba-to-Amazon FBA business model is not guaranteed and requires dedication, patience, and a willingness to learn from mistakes. By staying informed, analyzing your competitors, and continually optimizing your product listings, you can significantly increase your chances of success.

            I hope this comprehensive guide has provided valuable insights and practical advice for anyone considering the Alibaba-to-Amazon FBA strategy. If you’re ready to take the plunge, remember to stay focused, be adaptable, and keep learning. Good luck on your e-commerce journey!


            Uqba Nasir

            Uqba Nasir

            Uqba is an accomplished author and expert in various fields including e-commerce, business, and social media optimization. He has written extensively on these subjects, sharing his knowledge and expertise through his articles and blog posts on various websites and online platforms.

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