The Entrepreneur’s Journey: How to Sell on Amazon From Alibaba


Hello, fellow entrepreneurs and aspiring business owners! Today, I’m excited to share my personal journey and knowledge on how to sell on Amazon from Alibaba. If you’re new to the world of e-commerce, you might be wondering how these two giant platforms can work hand-in-hand to help you create a profitable business. Well, buckle up and read on, because I’m about to share my step-by-step guide on how to make it happen.

Research and Choose the right niche

Before diving into the world of Amazon and Alibaba, it’s crucial to research and choose the right niche for your business. Spend time exploring Amazon’s best-selling products and categories to identify trends and opportunities. Make sure the niche you select aligns with your passion and expertise, as this will make your journey more enjoyable and increase your chances of success.

Create an Amazon Seller account

To start selling on Amazon, you’ll need to create an Amazon Seller account. You can choose between two types of accounts: Individual and Professional. The Individual account is free, but you pay $0.99 per item sold, while the Professional account costs $39.99 per month with no per-item fees. I recommend starting with an Individual account if you’re just testing the waters, but if you’re serious about selling on Amazon, the Professional account is the way to go.

Find the perfect product on Alibaba

Once you’ve chosen your niche and set up your Amazon Seller account, it’s time to find the perfect product on Alibaba. Alibaba is a Chinese e-commerce platform that connects suppliers and manufacturers with buyers from all around the world. It’s an excellent resource for finding cost-effective products to sell on Amazon.

How to sell on amazon from alibaba

To find the right product, use the search bar on Alibaba’s homepage and enter keywords related to your niche. Browse through the results, paying close attention to product quality, price, and supplier ratings. It’s essential to be thorough in your research, as choosing the right supplier can make or break your business.

Negotiate with suppliers

Don’t be afraid to negotiate with suppliers on Alibaba. Remember, the prices you see listed are just starting points. Reach out to potential suppliers with a clear list of requirements, such as the desired product quality, packaging, shipping method, and target price. Good communication is key to building a strong relationship with your supplier, and you’ll often find that they’re more than willing to meet your needs.

Order product samples

If you’re planning to source products from Alibaba to sell on Amazon, it’s crucial to take the necessary steps to ensure product quality. Before committing to a large order, order product samples to assess the quality and consistency of the products. This step is particularly important when learning how to sell on Amazon from Alibaba as you will need to verify that the products meet Amazon’s strict standards. While ordering samples may require an investment, it’s worth it to avoid any unpleasant surprises down the line. By taking the time to vet potential suppliers and test their products, you can ensure that your customers receive high-quality products, which can help build your reputation and drive sales

Calculate your profit margins

When selling on Amazon from Alibaba, you’ll need to consider various costs, such as product cost, shipping fees, Amazon fees, and taxes. Calculate your profit margins by subtracting these costs from your target selling price. Keep in mind that Amazon takes a referral fee (usually around 15% of the sale price) and charges a fulfillment fee if you’re using their FBA service. It’s crucial to ensure your profit margins are high enough to make your business venture worthwhile.

Create an Amazon listing

Now that you have your product and know your profit margins, it’s time to create an Amazon listing. Make sure to craft a compelling product title, write a detailed product description, and include high-quality images. Optimize your listing for relevant keywords to increase its visibility in Amazon’s search results. A well-optimized listing can make all the difference in attracting potential customers.

Ship your products to Amazon

Once your listing is live, it’s time to ship your products to Amazon. You can choose between Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). I personally recommend using FBA, as it allows Amazon to handle storage, packing, shipping, and customer service on your behalf. Plus, FBA products are eligible for Amazon Prime, which can significantly boost your sales.

How to sell on amazon from alibaba

To ship your products using FBA, you’ll need to create an Amazon shipment plan, prepare your products according to Amazon’s requirements, and send them to the designated Amazon fulfillment center. Make sure to communicate with your supplier about the shipping process and provide them with the necessary shipping labels and documentation.

Promote your products

With your products in Amazon’s warehouse and your listing live, it’s time to promote your products to attract potential customers. There are several strategies you can use to increase your product visibility and sales, such as:

How to sell on amazon from alibaba

Run Amazon Sponsored Products ads:

This pay-per-click advertising platform allows you to target specific keywords and showcase your products in Amazon’s search results.

Utilizing Amazon coupons and deals:

Offering discounts or running limited-time promotions can encourage potential customers to choose your product over competitors.

Building an email list:

Encourage customers to sign up for your email list, which allows you to send promotional offers and updates directly to their inbox.

Leverage social media:

Share your products on social media platforms and collaborate with influencers to reach a wider audience.

Monitor your progress and optimize

To ensure the long-term success of your Amazon business, it’s essential to monitor your progress and continuously optimize your strategies. If you’re looking to expand your product offerings, consider sourcing products from Alibaba. However, before doing so, educate yourself on how to sell on Amazon from Alibaba. Regularly analyze your sales data, customer reviews, and advertising performance to identify areas for improvement. Keep an eye on your competition and stay informed about industry trends to ensure you stay ahead of the game. By following these steps, you can build a profitable Amazon business that stands the test of time.

Selling on Amazon from Alibaba can be a highly profitable business venture when approached strategically and with dedication. I hope my personal journey and step-by-step guide have inspired you to act and start your own e-commerce business. Remember, success in this industry requires patience, persistence, and a willingness to learn from your mistakes. So, go ahead and take the plunge – your entrepreneurial journey awaits!