How to Sell on Amazon Without Inventory for Beginners


Hi there! I’m a seasoned online entrepreneur, and over the past few years, I’ve been making a living selling on Amazon without ever holding any inventory. You might be wondering, “How’s that even possible?” Well, in this post, I’ll share my journey and provide a comprehensive, step-by-step guide on how you can also sell on Amazon without inventory. So, let’s dive in!

Part 1: Getting Started

1.1 Understanding the Concept

The first thing you need to know is that selling on Amazon without inventory involves leveraging two main business models: dropshipping and print-on-demand (POD). Here’s a brief overview of each:


In this model, you act as a middleman between the supplier and the customer. When a customer places an order, you forward the order details to the supplier, who then ships the products directly to the customer. This way, you never have to handle the products yourself.


This model is mainly used for selling custom products like t-shirts, mugs, and posters. When a customer orders a product with your design, the POD company prints the design on the product and ships it to the customer on your behalf.

1.2 Choosing Your Business Model

Before you dive into selling on Amazon without inventory, you need to decide which business model suits you best. Here’s what you should consider:

Market demand:

Do some research to identify products that have high demand and low competition. Look for niche markets that you can cater to.


Pick a business model that you’re genuinely interested in, as it will make it easier for you to stay committed and motivated.

Start-up cost:

While both models have relatively low start-up costs, POD might require more initial investment in designing products.

For me, I decided to go with a combination of both dropshipping and POD. I found that this allowed me to tap into a broader market and diversify my product offerings.

How to Sell on Amazon Without Inventory

Part 2: Setting Up Your Amazon Seller Account

2.1 Creating Your Account

To start selling on Amazon, you need to create an Amazon Seller account. Follow these steps:

Visit the Amazon Seller Central website and click “Register now.”

Select the “Create a new Amazon account” option.

Fill in your details and follow the prompts to complete the registration process.

Make sure to select the “Professional” plan during registration. This will give you access to various features, like the ability to list new products and analyze your sales data.

2.2 Verifying Your Account

Amazon requires you to verify your account by providing some personal information, like your phone number and tax identification number. Make sure to complete this process as soon as possible to avoid any delays in setting up your account.

Part 3: Sourcing Products and Suppliers

3.1 Finding Products to Sell

The key to success in selling on Amazon without inventory is finding the right products. Here are some tips to help you identify profitable products:

Use Amazon’s Best Seller List:

Browse through different categories to find popular products with low competition.

Utilize Product Research Tools:

Tools like Jungle Scout and Helium 10 can help you analyze product data and identify potential opportunities.

3.2 Choosing Suppliers

For both dropshipping and POD, it’s essential to choose reliable suppliers. Here’s how you can find trustworthy suppliers for each business model:


Use Supplier Directories:

Websites like Alibaba, AliExpress, and SaleHoo provide a vast directory of suppliers.

How to Sell on Amazon Without Inventory

Research Suppliers:

Look for suppliers with a good reputation and a history of timely deliveries. Check for reviews and ratings from other sellers who have worked with them.


Compare POD Companies:

There are many POD companies to choose from, including Printful, Printify, and Merch by Amazon. Compare their product offerings, pricing, and shipping options.

Test Product Quality:

Order samples of the products you plan to sell to ensure they meet your expectations and quality standards.

Part 4: Creating Product Listings

4.1 Crafting Compelling Listings

To stand out on Amazon and attract customers, you need to create compelling product listings. Here’s how to do it:

Write Detailed Product Descriptions:

Clearly describe the product, its features, and benefits. Use bullet points to make it easy for customers to read.

Use High-Quality Images:

Invest in professional product photography or create high-quality mock-ups to showcase your products. Amazon allows you to upload up to nine images, so make sure to utilize this feature.

Optimize Your Listing:

Use relevant keywords in your product title, description, and backend keywords to improve your listing’s visibility on Amazon’s search results.

4.2 Creating Variations

If you’re selling products with different sizes, colors, or designs, you can create product variations. This allows customers to choose their desired option from a single product listing. To create variations, follow these steps:

In your Amazon Seller Central account, go to “Inventory” and select “Add a Product.”

Click on “Create a new product listing” and choose the appropriate category for your product.

Under the “Variations” tab, click on “Add variations” and select the type of variation you want to create (e.g., size, color, or design).

Fill in the required information for each variation and upload the corresponding images.

Part 5: Marketing Your Products

5.1 Advertising on Amazon

To increase your product visibility and drive more sales, consider advertising on Amazon. Amazon offers various advertising solutions, including:

Sponsored Products:

These ads appear within search results and on product detail pages. You only pay when a customer clicks on your ad.

Sponsored Brands:

These ads showcase your brand and multiple products. They are great for increasing brand awareness and driving more sales.

Sponsored Display:

These ads appear on and off Amazon, targeting customers based on their browsing behavior and interests.

5.2 Building an External Following

While advertising on Amazon is essential, you should also focus on building a following outside of Amazon. Here are some strategies to consider:

Start a Blog:

Share valuable content related to your niche and promote your products within your blog posts.

Utilize social media:

Create engaging content and share it on various social media platforms to attract potential customers.

Collaborate with Influencers:

Partner with influencers in your niche to expose your products to a broader audience.

Part 6: Managing Orders and Customer Service

6.1 Fulfilling Orders

When a customer places an order, you need to forward the order details to your supplier (for dropshipping) or POD company (for print-on-demand) promptly. Make sure to keep track of your orders and communicate with your suppliers to ensure timely deliveries.

6.2 Handling Returns and Refunds

Inevitably, you’ll have to deal with returns and refunds. Develop a clear return policy and communicate it to your customers. Work closely with your suppliers or POD company to handle returns efficiently and minimize the impact on your business.

6.3 Providing Excellent Customer Service

To succeed on Amazon, providing excellent customer service is crucial. Respond to customer inquiries promptly and professionally, and proactively address any issues that may arise. Remember, positive customer reviews can significantly impact your sales and reputation on Amazon.

Part 7: Scaling Your Business

7.1 Expanding Your Product Offerings

As you gain experience and confidence in selling on Amazon without inventory, consider expanding your product offerings. Research new market opportunities and trends to identify potential products that could complement your existing catalog. Remember, diversification can help you mitigate risks and maximize your revenue.

7.2 Streamlining Your Operations

As your business grows, it’s crucial to streamline your operations to manage your increased workload efficiently. Here are some tips to help you scale your business:

Automate Order Processing:

Use tools like Oberlo (for dropshipping) or integrate your POD company’s API to automate order processing and reduce manual work.

Leverage Analytics:

Monitor your sales data and performance metrics to make data-driven decisions and optimize your business strategies.

Outsource Tasks:

Consider hiring a virtual assistant or outsourcing specific tasks, like customer service or content creation, to free up your time and focus on other aspects of your business.

7.3 Expanding to Other Marketplaces

While Amazon is a great platform to start with, don’t limit yourself to just one marketplace. Once you’ve established a solid foundation on Amazon, consider expanding to other platforms like eBay, Etsy, or even launching your own e-commerce website. This can help you reach new customers and further grow your business.


How to sell on Amazon Without Inventory? Use this lucrative business opportunity to leverage with minimal upfront investment. By following the steps and strategies outlined in this blog post, you can set yourself up for success in this ever-evolving e-commerce landscape. As you embark on this journey, remember that perseverance, adaptability, and a commitment to providing value to your customers are the keys to long-term success. Happy selling!